Bvlgari Bvlgari lady

The collection was first introduced in 1975 as a limited-edition gift for 100 of Bvlgari’s best clients — making it an instant icon among Bvlgari’s clientele. With the inscriptions “BVLGARI” and “ROMA” engraved on its bezel and unexpected combination of a classic round yellow gold case, digital dial, and plaited rope with leather trim, it was quintessentially Bvlgari in the audacity of its design.

The watch represented the deep connection of the Bulgari family to Rome and made Bvlgari the very first brand to engrave its name on the case of a watch. The first Bvlgari Bvlgari collection, the natural evolution of the Bvlgari Roma watch, was officially launched in 1977.

The international success of the collection consecrated the entrance of Bvlgari in the watch industry.