Bvlgari Brand


Master of gemstones, Bvlgari is a rule-breaking jeweler, reimagining the energy of its home city and the very Roman idea of grandiose beauty into daring creations. Ancient materials or Imperial architectures forming the most pioneering designs, an abundance of volumes and colours, sensuous proportions and stylistic audacity. With the launch of its first BVLGARI watch in 1977, Bvlgari rewrote the rules of contemporary watches combining a distinctive design and uncompromising functionality.

Bvlgari's historic building
Bvlgari making a clock

Bvlgari Horlogerie

Italian creativity, Swiss expertise

Bvlgari is one of the few actors in the watchmaking segment able to master the whole production process in-house from the first sketches by the design department through to quality controls. Bvlgari Horlogerie fully masters the production of mechanical watch movements, from the Finissimo calibers to Grande Sonnerie models as well as Solotempo self-winding base movements, along with the manufacture of all watch components, with cases, bracelets and dials also made in-house, in an integrated watch competence centre in Saignelégier. The operational hub in Neuchâtel handles watch assembly and final testing.